ExpressionRise
GEO · AI visibility

Ranks on Google.
Invisible to AI.

When someone asks ChatGPT, Perplexity or Google AI Overviews who to call in your category, are you the business they name? Most owners have never checked. We run the audit that shows you exactly where you stand against the competitors AI already recommends, and what to fix first.

What we check
01

AI baseline

We run 15–20 real buyer questions through ChatGPT, Perplexity, Google AI Overviews and Copilot, and log whether you're named, where, and who gets cited instead.

02

Can AI read your site

robots.txt, JS rendering, page speed and Bing indexing. If GPTBot and PerplexityBot can't read your site, nothing else here matters.

03

Entity consistency

NAP-identical listings across Bing Places, Google Business Profile, Apple Maps and beyond, stitched together with schema. The single biggest local fix.

04

Quotable content

Direct answers, FAQ blocks, specific numbers and FAQPage schema, so the model has a passage it can actually lift and attribute to you.

05

Off-site presence

Listicles, directories, press and forums, the third-party sources AI models pull recommendations from. On-site work alone won't get you named.

06

Reviews & reporting

Review volume and recency benchmarked against the competitors AI already names, plus tracking for AI referral traffic and monthly re-tests.

The deliverable

You get proof,
not opinions.

Not a generic checklist. Real screenshots of what AI says about you today, scored against your actual competitors, with a concrete plan to close the gap.

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The screenshots: Exactly what ChatGPT and Perplexity say when someone asks for your service. Competitors named, you absent. Nothing sells this harder.
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The score: Out of 100, with a sub-score for each of the six phases, so you know precisely where you're weak.
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The roadmap: The top 5 fixes ranked by impact versus effort, plus a full 90-day plan with an owner and a deadline per item.
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The walkthrough: A call to go through it together, live, so nothing gets lost in a PDF nobody reopens.
How it works
01

We ask AI about you

Your prompt set run through ChatGPT, Perplexity, Google AI Overviews and Copilot, screenshotted, including what each one says about you directly.

02

We find the gap

Crawlability, entity consistency, on-page quotability, off-site mentions and reviews, scored against the competitors AI already names.

03

You get the roadmap

A scored report and a prioritised 90-day plan. Sprint clients get every fix shipped for them, then re-tested at day 30.

Audit, then act

Start with the audit alone or go straight to the Sprint. Every re-test uses the same prompt set, so you can see exactly what moved.

AI Visibility Audit

£295 one-off

Find out exactly what ChatGPT, Perplexity and Google AI Overviews say about you, and why.

  • + 15–20 real buyer prompts tested across 4 AI engines
  • + Full findings scored across all 6 phases
  • + The competitor list AI is already recommending instead of you
  • + PDF report, screenshot evidence & 90-day roadmap
  • + 45-minute walkthrough call
Book a GEO audit

GEO Sprint

Most impact
£1,450 one-off

Audit plus every fix implemented for you, from robots.txt to schema to listings.

  • + Everything in the Audit
  • + All Phase 1–5 fixes implemented for you
  • + Bing Places, Google Business Profile & schema set up or corrected
  • + FAQ blocks and schema added to key pages
  • + 30-day re-test against the original baseline
Book a GEO audit

GEO Retainer

£449 /month

Ongoing monitoring, content and off-site placements, so visibility keeps compounding.

  • + Monthly re-test of the full prompt set
  • + 2 pieces of quotable content per month
  • + 2 off-site placements pursued per month
  • + Review & reporting dashboard
  • + 6-month minimum
Book a GEO audit

The Audit fee is credited in full against a Sprint booked within 30 days. We guarantee the process and the re-test, never a position. Nobody can guarantee placement in an AI answer, there is no paid slot to buy.

Already have an SEO plan?

This isn't that.

ChatGPT, Perplexity and AI Overviews don't rank pages, they look for a passage they can lift and cite, and a web of listings and mentions that agree you're real. That's a different job to classic Google rankings, and it's one most SEO retainers don't touch. Already a client? We already control your Google Business Profile and site content, so the audit starts from a head start.

Talk it through →
Edited pages move fastest

Already-indexed pages can start showing up in AI answers within days to weeks. New pages take longer.

Re-tested every 14–30 days

Same prompts, same wording, so movement is real signal, not noise.

Works alongside your SEO

Complements existing SEO work rather than replacing it.

No guaranteed rank

Any guarantee otherwise is a red flag. We guarantee the process and the honest re-test.

FAQ

What is GEO (Generative Engine Optimisation)?

GEO is the practice of making a business easy for AI tools like ChatGPT, Perplexity and Google AI Overviews to find, understand and recommend, through crawlable pages, consistent listings, quotable content and third-party mentions.

How is GEO different from SEO?

AI tools do not rank pages, they look for a passage they can lift and cite, and a web of listings and mentions that agree a business is real. That is a different job to classic Google rankings, and GEO complements SEO rather than replacing it.

Can you guarantee we will be recommended by ChatGPT?

No. Nobody can guarantee a specific position in an AI-generated answer, there is no paid slot to buy. We guarantee the audit process, the implementation work, and an honest re-test against the same prompts.

How often do you re-test AI visibility?

Every 14 to 30 days, using the same prompt set and wording each time, so any movement reflects a real change rather than day-to-day noise in how the AI model answers.

Free first look

Not ready for the
full audit?

Send us your business name and town and we'll ask ChatGPT directly what it knows about you, then send you the screenshot. Free, no obligation.

Get my free AI check →